Stop what you're doing, open up your best-friend group text, and get ready to type the following: it looks like Beautyblender is coming to Ulta. If that's not cause to celebrate, I don't know what is. The OG makeup sponge and beauty megaretailer posted matchy-matchy Instagram photos, which leads us sleuths to believe a partnership — or perhaps even a collab — is in the works.
It all started when Beautyblender posted a photo with the cryptic caption, "Major news, coming soon." We initially thought this scoop could be the release of more colours, sizes, or maybe an Uber-esque service where you can hire people to clean your sponges for you — hey, a girl can dream.
Then Ulta reposted the photo (above), which all but confirmed that Beautyblenders will soon grace its shelves. Unfortunately, we don't know specifics such as whether or not these will be sold online, in stores, or both, and when exactly this marriage will happen. We'll keep you informed, but until then, sleep easy, there should be one more way to buy your next Beautyblender soon!