It's not often that a single product can change your entire look. But when it comes to lipstick, a drastic change in hue can make all the difference. A neutral lip can be sweet with pared-down makeup, give au naturel beauty the finishing polish it needs, or let other features shine, whether it's a dramatic eye or edgy hair.
But the moment you swipe a bold hue on your kisser, everything changes, from the fearless vibrance of a classic red to the ultimate glamour of a deep crimson to the instant playfulness of an unexpected hue. These 10 celebs have gone both routes, and the results, while extreme, are always stunning.