Walk into any department store, and everywhere you turn — from the clothing to the beauty counter — is packed with one hue: violet. The vivid colour is appearing in eye shadow palettes [1], chubby cream pencils, and pastel [2] liners, so it's no wonder celebrities are trying out the trend as well.

To make it even more appealing, the colour looks gorgeous on a variety of skin tones and eye colours, so it's easy to wear. From metallic finishes to creamy translucent versions, everyone from Nicole Richie [3] to Chloë Grace Moretz [4] is taking this trend for a test drive. Check out the looks ahead as well as a few products that will convince you that this colour should be your next go-to style.