The shift toward clean beauty has been fast and furious. Even with the wellness surge that inevitably comes at the start of each new year, it's clear that transitioning to beauty products containing safe, cruelty-free ingredients isn't just a lofty resolution or rising movement — it's here to stay. With more and more ethical brands gaining visibility in the industry and loyalty from customers [1], it's becoming easier than ever to get your hands on clean products. And we're not just talking about local-organic-grocery-store-or-boutique-spa easy. We're talking Amazon easy. Yup, plenty of clean beauty brands are available at everyone's favourite online retailer — most of them with Prime shipping to boot! Keep reading for our favourite brands along with the must-try product from each. When it's this easy, you really don't have an excuse not to go clean.
ILIA
One of the most recognised brands in the clean beauty space, Ilia is known for using safe and effective ingredients. We love the versatility of the Ilia Beauty at Last Multi-Stick [2] ($34) which you can apply to both your cheeks and lips for a sheer wash of berry colour.
W3LL PEOPLE
Formulated with non-toxic ingredients, W3LL PEOPLE's products are all about that minimalistic approach, both in formulation and aesthetic. The W3LL PEOPLE Natural Bio Brightener Stick [3] ($24) is an Amazon customer-favourite for a radiant glow.
Kopari
The Kopari Aluminium-Free Deodorant [4] ($14) is perhaps one of the most popular non-toxic and cruelty-free deodorants on the market right now. It frequently sells out, so get it while it's available on Amazon!
Juice Beauty
Created by a wellness entrepreneur [5] looking for safe personal care products to use during her pregnancy, Juice Beauty has led the farm-to-beauty approach for over a decade. The brand has developed over a hundred products but our personal favourite is the Juice Beauty Blemish Clearing Powder [6] ($29) for its ability to conceal blemishes while also treating them.
RMS Beauty
If you're after that perfectly effortless no-makeup makeup, look no further than RMS Beauty. Beyond using cruelty-free and non-toxic, organic ingredients, the brand is all about a less-is-more beauty look [7]. The Living Luminiser might be a cult-favourite, but don't overlook the multi-tasking RMS Beauty Un Cover-Up [8] ($36), which has nearly 5 stars and 200 reviews on Amazon. Our editor [9] raves about it!
Ursa Major
We love a good gender-free beauty product — and so does the internet! The Ursa Major Natural Face Wash [10] ($28) is formulated with natural, cruelty-free ingredients that cleanse and gently exfoliate without stripping your skin. This is one product everyone in the house can appreciate.
Youth to the People
Superfoods aren't just good for your diet — they're good for your skin, too. This Youth to the People Kale Superfood Age Prevention Cleanser [11] ($36) is cleanly formulated with all the good stuff, like kale, spinach, green tea, alfalfa, and vitamins C, E, K, and none of the bad stuff. It's like your favourite green juice, but for your face.
Herbivore Botanicals
Herbivore Botanicals' rise to the top has been relentless — just look at all of its millennial pink packageing! With safe, non-toxic ingredients, the Herbivore Botanicals Exfoliating Facial Mask [12] ($22) is just as effective at softening your skin as it is pretty to look at in your beauty #shelfie.
Tata Harper
No doubt Tata Harper [13]'s namesake brand is leading the way for high-end clean beauty. Her products are safe and effective, but don't skimp on the luxury experience. The Tata Harper Resurfacing Mask [14] ($62) helps restore radiance for smooth, glowing skin.
Honest Beauty
Just as its name implies, Honest Beauty is all about safe ingredients you can trust. The Honest Beauty Extreme Length Mascara Plus Lash Primer [15] ($15) is a 2-in-1 product that delivers length, volume, and definition.
Drunk Elephant
What a lot of people don't realise about clean beauty is that the label doesn't just apply to naturally-derived ingredients. A product can be just as clean with synthetic ingredients too. Drunk Elephant is known for developing safe, highly effective formulas in the lab. One of its most popular products? The Drunk Elephant T.L.C. Framboos Glycolic Night Serum [16] ($90), which is a gentle chemical exfoliant that helps refine your complexion.
Henné Organics
When it comes to lip care, you can count on Henné Organics for its cruelty-free, organic ingredients. The Henné Organics Lip Tint [17] ($22) is popular on Amazon for its buildable colour and staying power.
Indie Lee
After surviving brain cancer, Indie Lee was empowered to create her namesake beauty brand as a way to take back her wellness and bring healthy skincare options to the industry. Her products use clean, science-backed formulas. Case in point? The Indie Lee Squalane Facial Oil [18] ($64), which features squalane that mimics the ingredient found in our skin to improve texture and tone, including elasticity and moisture retention.
Josie Maran
Not only is the cult-favourite Josie Maran 100% Pure Argan Oil [19] ($48) responsibly sourced in Morocco, it's free of any harmful ingredients. You can use it to nourish your hair, skin, and nails.
Briogeo
Beauty enthusiasts know that clean hair products aren't as easy to come by as clean skincare products, but Briogeo is out to change that. The brand's Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo [20] ($36) effectively removes build-up and impurities and relieves dry, itchy scalps — all without sulfates or any other harmful ingredients.
Weleda
Perhaps one of the oldest clean brands out there, Weleda has been producing cruelty-free products with sustainably-sourced, non-toxic ingredients for nearly a century! The Weleda Skin Food [21] ($10) is it's best-selling product for its ability to transform even the roughest skin — it has nearly 5 stars and over 1400 reviews on Amazon.
French Girl Organics
We like to think of this brand as the indie alternative to those chic, high-end French girl beauty brands. Both deliver a dose of Parisian effortlessness to your beauty look, but French Girl Organics does so with clean ingredients and a conscious approach. The popular French Girl Organics Rose Lip Polish [22] ($19) will help gently remove dry flakes to reveal soft, kissable lips — definitely French-girl-approved.
Kari Gran
Kari Gran's approach to beauty doesn't just start and end with clean ingredients — the brand also practices sustainability throughout its production process, from harvesting to packageing. The Kari Gran Organic Cleansing Oil [23] ($35) provides a deep clean without stripping your skin of its natural oils.
P/Y/T BEAUTY
The newest member of the clean beauty club is P/Y/T BEAUTY. Not even a year old, the brand is already making waves in the industry [24] thanks to its safe ingredients and millennial-friendly packageing. Even though the P/Y/T BEAUTY Heart Beat Cheek Colour [25] ($22) is technically a blush, you can treat it like a highlighter, blending at the cheekbones, brow bones, and cupid's bow for a healthy, lasting glow.