If you're a hair-dye addict who can never settle on just one colour, this new formula is about to cast a spell on you. Lauren Bowker, a visualisation scientist and self-professed witch, has invented colour-changing dye. Lauren's company, THEUNSEEN, collaborated with Storm Models on this project, which is titled FIRE.
The dye she created for FIRE responds to changes in temperature (like a mood ring!) and changes to a drastically different hue. When temperature hits the hair, it changes the chemical bonds, creating a reaction, which transforms the colour from red to blue. Other versions of her hair dye use chemistry and light refraction to create a shift in colour similar to one you'd see in a prism. This creates a hair colour that looks one shade indoors and another outdoors.
This isn't the first time Lauren has created bewitching products. At the THEUNSEEN Emporium, you can shop Lauren's amazing color-changing purses, phone cases, and backpacks. Celebrities like Mindy Kaling have showcased Lauren's creations on the red carpet.
You might think this technology is dark magic, and if that's the case, Lauren doesn't mind. She told Dazed she's totally down with the occult, has been mixing potions since childhood, and describes herself as alchemist and witch.
"Old school female chemists and doctors had a really bad time with the church and were depicted as witches," she says. "Now the occult has bad connotations of being a dark art and being taboo. When really it's just a spiritual way of living . . . To me, chemistry and science is witchcraft — and so it should be."
The dye hasn't been released to the public yet, but don't despair. According to Wired, the dye is already going through necessary testing for toxicology so it can be made available for salons. Read on to witness the mystifying hair colours.