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Damian Hurley in Pat McGrath Skin Fetish Foundation Campaign

Elizabeth Hurley's Son Damian Stuns in Pat McGrath's New Foundation Campaign

Damian Hurley in Pat McGrath Skin Fetish Foundation Campaign
Image Source: Pat McGrath

We had to do a double take after watching the new Pat McGrath Skin Fetish: Sublime Perfection campaign because Elizabeth Hurley and her son, Damian Hurley, are practically look-alikes.

The 17-year-old model just landed a major campaign with Pat McGrath Labs (photographed and directed by Steven Meisel) as the "skinspiring™️" of the group, and honestly, we can't quite believe just how much he looks like his mum.

Affectionately called the "Mother of Makeup", McGrath is the master of glowing, dewy, flawless-looking skin, so it was only a matter of time until she brought out her own foundation collection. But not only does the new line have a foundation, but the customisable system also includes a primer and finishing powder, too. Unsurprisingly, the final products blew us away. "We didn't want to just launch a one foundation formula because we wanted to show exactly how we do skin backstage [at fashion shows], and we don't do it with just one bottle of foundation", McGrath told POPSUGAR at the launch. Hurley stars alongside Sonjdra Deluxe, Shanelle Nyasiase, Violet Chachki, Primrose Archer, Blésnya Minher, and Zheng for the campaign.

"To realise a campaign with Steven Meisel is a monumental moment — and an incredible visual culmination of my body of work. To have Meisel's fierce and disruptive aesthetic, eye for fresh talent, and prolific, unparalleled approach to beauty is a dream come true. It is an honour and a privilege to introduce my first foundation skin system to the world via a campaign by the legendary Steven Meisel," said McGrath.

Watch the full campaign video above to see the uncanny resemblance between equally gorgeous mother and son. And if you still don't believe us, check out this selfie of them both. The Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation System launches in the UK July 26 on and

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