I remember when I first discovered ModelCo. I was in Manhattan, and it was having a self-tanning event at Henri Bendel. When I walked by, the pink backdrops and tanned ladies in white bathing suits caught my eye. That's when I first learnt about two amazing products. The first was a very cool heated lash curler, and the second was a lip gloss with a light on the inside, so when you remove the wand, you can easily reapply on the go — or in the dark!
It's wonderful to hear that the Aussie brand is still going strong, and that the lovely Dannii Minogue is the new face of its most popular product. ModelCo is trying to make a breakthrough into the UK market, and I think choosing Dannii is a great decision. Although she has modeled in the past, this is actually her very first beauty campaign.
The product (which I absolutely cannot wait to test out), is called Fibrelash Brush-On False Lashes (£35), and it comes in a kit containing a mascara and lash fibres — interesting, eh. Fibrelash Brush-On False Lashes will launch into Boots stores on 14th June, but a waiting list is opening up tomorrow morning on Boots.com if you're as excited as I am. Are you keen on giving a new brand a chance?