From this week you'll be able to invite Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda into your home — via the web, that is. The four stars are all Estée Lauder spokesmodels and are to play an active part on the newly relaunched Estée Lauder online site, which goes live this week. The site offers behind the scenes snip bits from the advertising campaigns as well as expert tips for getting that supermodel look at home.
The newly revamped site now features interactive diagnostic tools and step-by-step instruction videos, as well as plenty of makeup and skin care tips. According to WWD it's been designed to take the guesswork out of shopping online. Elana Drell-Szyfer, senior vice president of global marketing for Estée Lauder stated, “These new online tools help us to provide the consumer with a seamless experience from the web site to the counter.”
For what to expect from the new site, just read more.
My favourite aspect is the foundation and skin care finders, which help you find your match in each category. You're taken through a series of analytical questions that are suprisingly detailed. There are also personal profiles for Liz Hurley, Gwyneth Paltrow, Hilary Rhoda and Carolyn Murphy that explain their current beauty must-have products and what they wear for the campaigns.
If you want some makeup artist tips on getting that perfect smoky eyed look or ladylike lipstick, then check out the great step-by-step instructional videos. You can also live chat with the Estée Lauder customer service advisors so you can feel as though you're at the beauty counter,when you're lazing around in your pajamas. As though we needed anything else to make shopping for beauty products more appealing!