Ellie Goulding For Pantene Autumn 2016

Ellie Goulding first launched the Strong Is Beautiful campaign with Pantene earlier this year, but this week she gave us a behind the scenes look at the next step in the partnership. Sporting longer, slightly darker locks, Ellie posed with her arm flexed for an Instagram snap, captioned, "Back on set! #Pantene #StrongIsBeautiful," before sharing a Boomerang animation of a shampoo-ad-worthy hair flick.

Fitness-mad Ellie and Pantene first joined forces in March, when she became brand ambassador, and it looks like things are going from strength to strength (pardon the pun) when it comes to the Pantene X Ellie partnership. It's no wonder the singer is making waves in the beauty and health world; as well as Pantene, she's partnered with MAC and Nike, and is an inspiration for women who want to be strong and powerful, not just pretty.