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Emma Watson Voted the Iconic Beauty of the Decade

Emma Watson Voted the Iconic British Beauty of the 2010s

Earlier this month, we revealed that Cheryl Cole is the celebrity British women would most like to look like. Now, only weeks later, poor old Cheryl is yesterday's news as a new survey has crowned a completely different star as the Iconic British Beauty of the Decade — Emma Watson. The actress and Lancome model beat out Jessica Ennis and Michelle Keegan for the honour . . . with Cheryl's name nowhere to be seen. How fickle we beauty fans are!

The survey of 2,000 people celebrated all things British and was commissioned by homegrown beauty brand St. Moriz (a longterm favourite of beauty bloggers, YouTube gurus, and bargain hunters) to mark the fact their products are finally hitting Boots stores. You can now buy all their tanning favourites, including the bestselling Self Tan Mousse (£5) in store and online.

Image Source: Getty
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