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Emma Watson is new face of Chanel Coco Mademoiselle

Emma Watson is a Right (Coco Chanel) Mademoiselle

Harry Potter actress Emma Watson is reputedly set to replace Keira Knightley as the face of Chanel's iconic perfume - Coco Mademoiselle. The Edge of Love actress has been the face of the fragrance since 2006 and her contract is due to be coming to a end this summer.

Despite being known as tomboyish Hermione - in real life Emma is turning out to be something of a glamourpuss, and has already been spotted sporting some elegant Chanel frocks at film premieres and parties. The Mail on Sunday reports: Emma has been slowly integrated into the Chanel brand. . . Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up.

Emma is fresh-faced, gorgeous and seems delightfully down-to-earth - we couldn't think of a better fit. Lets hope this is one of those 'face of..' rumours that turns out to be true...

UPDATE: People.com is reporting that the rumor is “100 percent not true."

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robinesque robinesque 8 years
I see a babyface, not a necessarily defined, sensuality that would inspire me to go out and try the fragrance. Ditch the kid!
ValenCina ValenCina 8 years
I hope it's true, I love her!
robinesque robinesque 8 years
I hope it's not true. She's so young! Too young. I say renew Keira.
supersocks supersocks 8 years
I hope it is true, she is great!
syako syako 8 years
people.com is saying chanel reps are saying this is 100% not true...
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