There's a reason you won't find a single lip balm [1] in Eos's new collection that you won't want to try.
The new flavours in Eos's FlavourLab line are: Eucalyptus, Lavender, Lychee Martini, Watermelon Frosé, Lavender Latte, and Beach Coconut. If each one sounds delicious to you, that's because Soyoung Kang, CMO at Eos, had big goals for them. FlavourLab is the brand's annual release of its crème de la crème flavour profiles and her thought process — as the lead of a brand known to release lip balms [2] with irresistible tastes — was that if Pantone releases its "Colour of the Year," Eos should be creating its "Flavours of the Year."
She enlisted her vast network of flavour experts — or "flavour foragers," as she calls them — as well as 19 influencers to weigh in on what the new balms should taste like. The end result is nine yummy lip savers that evoke a sense of Summer nostalgia. Preview them, ahead.
Eos Flavour Lab Lip Balm Stick and Sphere in Watermelon Frosé
Eos Flavour Lab Lip Balm Stick and Sphere in Watermelon Frosé [3] ($5)
Eos Flavour Lab Lip Balm Stick and Sphere in Eucalyptus
Eos Flavour Lab Lip Balm Stick and Sphere in Eucalyptus [4] ($5)
Eos Flavour Lab Lip Balm Stick and Sphere in Lavender Latte
Eos Flavour Lab Lip Balm Stick and Sphere in Lavender Latte [5] ($5)
Eos Flavour Lab Lip Balm Stick and Sphere in Raspberry Lychee
Eos Flavour Lab Lip Balm Stick and Sphere in Raspberry Lychee [6] ($5)
Eos Flavour Lab Lip Balm Sticks in Watermelon Lime Frose and Raspberry Lychee
Eos Flavour Lab Lip Balm Sticks in Watermelon Lime Frose and Raspberry Lychee [7] ($4)
Eos Flavour Lab Lip Balm Sticks in Lavender Vanilla Latte and Grapefruit Rose
Eos Flavour Lab Lip Balm Sticks in Lavender Vanilla Latte and Grapefruit Rose [8] ($4)
Eos Flavour Lab Lip Balm Sticks in Salted Coconut and Eucalyptus Spearmint Tea
Eos Flavour Lab Lip Balm Sticks in Salted Coconut and Eucalyptus Spearmint Tea [9] ($4)