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Erdem 2011 AW Fashion Show

Tousled Tails and Tragic Makeup at Erdem

The clothing at Erdem was fun and elegant in bright prints with sexy cutouts and sinful shapes. I sat across from Jo Wood and Janice Dickinson, so the entertainment wasn't too bad either! Backstage, however was a bit more chaotic. Andrew Gallimore, who headed up the makeup team for MAC, told me the inspiration for this look was "an artists wife that left him or had been through something tragic. Gowns appear to be slept in or look like they've gotten paint spilled on them, so we went for a strong eye, but not strong lines." MAC's BlackTrack Fluidline was mixed with Waveline Fluidline and applied to the lower part of the lid. Then, Feline Eyeliner was used around the edges and then smudged. Skin was clean and sheer with just a bit of Strobe Cream to create a light sculpting effect. Lastly, lips were muted using the new Viva Glam Gaga II to take out the colour, but not make them look dry.

Marc Tinder, Creative Manager for Charles Worthington described the hairstyle to complement this mess of woman could best be described as "Tousled Tails, meaning, a messy but contained fishtail plait, so it was grown up, but not too pretty." He uses Dry Shampoo to absorb the oils and then some Front Row Forever Lasting Hairspray on the ends. Watch a fun video of Ivan (one of Marc's teammates) creating a fishtail plait below!

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