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Fashion Brand Joie Enters the Fragrance Game

Jessica Cruel:

Since lifestyle brand Joie launched in 2001, it has brought a casual-chic aesthetic to everything from clothes and footwear to handbags and jewellery, and now the brand is expanding its offerings to the fragrance arena, too. Folle de Joie combines the bohemian vibe of a California girl with a timeless vintage aesthetic. The perfume starts with a hint of citrus, which then dries down to floral notes of jasmine and rose. Finally, the finish is filled with woodsy and leather aromas. The scent complements the comfortable and feminine style of the Joie brand and also comes in a hand cream. You can buy them online (they ship internationally), at Joie boutiques in America, and at select specialty stores now.

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