Fragrance, like romantic partners or the direction in which you place toilet paper onto the holder [1], is based solely on personal preference [2] — and can be just as divisive should you make the wrong decision. That's why giving a perfume as a gift [3] is especially tricky terrain.

Still, it can be done: "Fragrance makes a great last-minute gift [4], and, often, stores will have pre-wrapped options for you," Linda G. Levy, the president of The Fragrance Foundation [5], told POPSUGAR. "It also allows you to give a thoughtful, personal present without worrying about size or if they already have one; everyone can add another fragrance to their collection."

The key to getting it right is using a few good context clues. Put down the scent strip and follow along.

Tip #7: If All Else Fails, Trust Your Gut

At the end of the day, every gift is somewhat of a risk, so you can either choose a widely beloved cult favourite (Yves Saint Laurent Black Opium [6], $124, is a safe bet) or look at what they already wear and stick within the same scent family. "Think about the category of fragrance you know they like — is it floral, citrus, gourmand? — and explore from there," said Levy.

And maybe keep the receipt. . . you know, just in case.