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Gareth Pugh to Launch Fragrance

Young British designer Gareth Pugh recently took his collection to Paris Fashion Week but it seems he now wants to add more to his CV by launching a fragrance. Along with the equally controversial designer Jeremy Scott and London based duo Preen the designers are turning their noses to creating a perfume as part of the Six Scents Fragrance Initiative.

The initiative raises funds for the Designers Against AIDS International AIDS Awareness Education Center in Antwerp, Belgium. Only two thousand of each unisex fragrance will be created and available by the end of the year from stores such as Colette in Paris and Seven in New York.

Pugh named his fragrance 'Diagonal' (supposed to represent the ambiguous slant of the fragrance which has dark masculine tones and feminine elements) whilst Scott titled his 'Sex'.

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