Popsugar Beauty Celebrity Interviews Gigi Gorgeous Pride Beauty Routine Exactly How Much an LGBTQ+ Person Spends on Beauty For Pride 29 June 2019 by Kelsey Castañon As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Not to sound like a Mastercard commercial, but celebrating the big events you're passionate about is priceless. (Just ask Macy's — the retailer reportedly spends a cool $11.6 million on the Thanksgiving Day parade each year.) For LGBTQ+ people, the biggest one often comes during Pride month, and this year's New York City parade marks the 50th anniversary of the Stonewall Riots, which means you can expect members of the community to go big. Exactly how big, you wonder? Because it's hard to describe how detailed — and, sometimes, rainbow-fuelled — the getting ready process can be, we asked YouTube personality, activist, and author Gigi Gorgeous to show to walk us through what she does beauty-wise for Pride. . . and just how much it costs. BH Cosmetics Aurora Lights Baked Eyeshadow Palette Image Source: ulta.com For Toronto's Pride celebration, Gorgeous used the same colours of the transgender flag — baby blue and pink — to inspire her look. "My outfit was very colorful this year, so we wanted to use pink and blue makeup," she said. "For my eyes, I used BH Cosmetics Aurora Lights Baked Eyeshadow Palette ($21) with bright colours. My makeup artist Hilary Montez used hot pink and really bright cobalt blue shadow." Total price spent: $21 BH Cosmetics Aurora Lights Baked Eyeshadow Palette $21 from ulta.com Buy Now Lilly Lashes 3D Mink Lashes Image Source: sephora.com Montez topped the look off with a dramatic set of Lilly Lashes 3D Mink Lashes ($30). Total price spent: $51 Lilly Lashes 3D Mink Lashes $30 from sephora.com Buy Now Buxom Full-On Plumping Lip Cream Image Source: ulta.com Keeping on theme with the hot pink colour palette, Gorgeous used the Buxom Full-On Plumping Lip Cream in Pink Lady ($21) on her lips. Total price spent: $72 Buxom Full-On Plumping Lip Cream in Pink Lady $21 from ulta.com Buy Now Urban Decay All Nighter Setting Spray Summer Solstice Image Source: urbandecay.com "Another Pride essential for me is the Urban Decay All Nighter Setting Spray Summer Solstice ($33)," said Gorgeous. "It really stands and holds your makeup through the heat and humidity." Total price spent: $105 Urban Decay All Nighter Setting Spray Summer Solstice $33 from urbandecay.com Buy Now Hair Extensions "I've really been wanting to try something different for Pride so I used one of my favourite stylists, Kristian Wood," she said. "We wanted to do some sort of Sailor Moon-inspired hairstyle. We landed on 36-inch long platinum blond extension pigtails, which really gave me a dramatic look and is a great way to ride in style for the festival." (These weren't sewn-in; clip-ins range from $175-$205 in price.) Total price spent: $310 Got 2b Glued Blasting Freeze Spray Image Source: ulta.com To secure the style, Wood used bobby pins and the Got 2b Glued Blasting Freeze Spray ($7) to set Gorgeous's hair in place. Total price spent: $317 Got 2b Glued Blasting Freeze Spray $7 from ulta.com Buy Now Olay Moisture Ribbons Body Wash With Manuka Honey Image Source: amazon.com "In the shower, I use the Olay Moisture Ribbons Body Wash With Manuka Honey ($23 for a two-pack)," she said. (Gorgeous is part of the brand's Ribbons 2-week challenge.) "I love this because it's so hydrating that you don't have to moisturise when you get out of the shower and that saves me a lot of time." Total price spent: $340 Olay Moisture Ribbons Body Wash With Manuka Honey $23 from amazon.com Buy Now Becca Cosmetics Shimmering Skin Perfector Image Source: sephora.com "My skin has been looking great lately, so for my body I am just using highlighter on my legs to give me that extra glittery look for pride," said Gorgeous. "I use the Becca Cosmetics Jaclyn Hill Shimmering Skin Perfector ($41) for that." Total price spent: $381 Becca Cosmetics Jaclyn Hill Shimmering Skin Perfector $41 from sephora.com Buy Now Queen Custom Claws Nails View this post on Instagram A post shared by Luxury Press On Nails (@queencustomclaws) on Apr 24, 2019 at 11:09am PDT For the finishing touch: nails (obviously). "I really want to highlight this brand called QueenCustomClaws," she said. "They made me custom nails that are see-through jelly polish, and every nail is a different colour of the rainbow. I am very into the jelly look right now, I think it's so cool and fun for summer." Prices for Queen Custom Claws press-ons vary by request, but most custom sets range between $25-$40. Total price spent: $421 Celebrity InterviewsHairMakeupOut LoudShoppablePride MonthBeauty Interview