Label. M had me hooked from the getgo when TONI&GUY set up a blow dry station at the London Fashion Week tents (the ultimate grooming pit stop.) The haircare brand is the professional arm of the TONI&GUY company, and has rapidly carved out a formidable rep for its hard-working hairsprays, shampoos and treatments. Now it's taking its fashion ties a step further with the introduction of a hot new accessories range with Giles Deacon. Check them out!
The new limited-edition range is available from June 1st with any purchase of Label. M products and comes in a makeup case, a medium handbag and a large tote holdall, all decorated in Giles' illustrations.
“Fashion is at the core of everything we do and to have the opportunity to work with arguably the most celebrated British designer is incredibly exciting," said Sacha Mascolo-Tarbuck at TONI&GUY.
I've been a fan of Giles for a while. The designer set up his label in 2004 and has racked up several fashion awards since then for his beautiful designs. What do you think of this collaboration?
Photo courtesy of Label. M