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Givenchy Phenomen'Eyes Mascara. Artist Ian Wright 5045 Lashes Painting Using Mascara Brush

Givenchy Remixes Beauty With Art

We all know that looking beautiful is something of an art form, but now Givenchy are celebrating the very special relationship between beauty and art to coincide with their new mascara. The revolutionary Phenomen'Eyes, (£17.50), with its ground-breaking spherical brush has certainly caught our attention. What is less well known is that Parfums Givenchy has commissioned British artist Ian Wright to create a work of art using approximately 5,000 of the Phenomen'Eyes brushes.

The result is 5045 Lashes, a work that symbolises the remixing of a fashion-inspired beauty collection with art. 5045 Lashes will be displayed for one night only at the Christopher Henry Gallery in New York and will appear throughout New York City in pop-up galleries this autumn. Tonight and tomorrow it will be at Sephora Soho, and 17th and 18th October will be Sephora Union Square.

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