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Gwyneth Paltrow's new video proves that she is a master at ASMR.
In the 36 seconds that she dabbles in creating ASMR (is the soothed, satisfied feeling you get from soft sounds and other subtle stimuli) she gets close to her microphone and whispers details about Goop's brand new mask, the Goop Goopglow Microderm Instant Glow Exfoliator ($125). She pulls one out of its box, spins its lid open, and pokes the rich cream to create a string of sounds that will keep you glued to your screen.
But just as you start to feel soothed by the sound of her voice and the gentle unboxing, she does something that will leave you completely shaken up and wanting more.
"This is my first ASMR video," she says in her video. We sure hope it isn't her last. Check it out, ahead.