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Gwyneth Paltrow Juice Beauty Makeup

Gwyneth: "My Girlfriends Make Me Braver"

If you are vegan, love makeup, or are mildly obsessed with Gwyneth Paltrow, you'll be happy to hear the actress has officially launched an organic cosmetics line with Juice Beauty. Gwyneth is known for her clean, healthy lifestyle, and as creative director of the brand, she worked to create 78 pieces for the line — from the formula to the packaging — including liquid lipsticks and a skin-blurring primer. The line will be available in the UK through Naturismo.

I had the opportunity to sit down with the Oscar winner and mother of two to discuss why she chose Juice Beauty, the inspiration behind naming the products — the lipsticks are named after her girlfriends, like Drew, Cameron, and Chelsea, while the lip creams are named after her favourite wines — and just how much she knows about the beauty industry. "Normally you'll get a red that's that red from crushed insects or lead. Lead is what makes lipstick red," Paltrow said, explaining that the phyto-pigments (the namesake of the line) were created with crushed flowers, which gives a gorgeous color payoff without sacrificing the integrity of the product.

Learn more about the products in Juice Beauty's new collection, and prepare to fall in love with Gwyneth all over again.

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