I'm still so excited about H&M's new organic skincare range. More details emerged today about the affordable eco friendly line that launches next week. It’s said to be aimed at the growing socially conscious tween market market, but I have a hunch it will be a hit across all generations. Until now, eco friendly and organic products have been considered a luxury, and priced accordingly, which is fine if you want to treat yourself. I love brands like Nude and Ren, but they come at a premium, so it's great to finally have a range for everyday use.
“It felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now,” explained Ann-Sofie Johansson, H&M’s head of design. “There’s also a strong demand from our customers for organics.”
H&M’s range includes the full compliment of wash-bag essentials, from shower gel, to body scrub, body lotion, hand cream and lip balm, along with fun organic print makeup and toilet bags, all at the Swedish retailer’s accessible price-points (£2.99 - £4.99).
The new products include apple juice, apricot seeds, jojoba and beeswax, and are scented with natural, essential oil based perfumes which are all qualified by Ecocert, Europe’s biggest certification body for organic and natural cosmetics.
Click through to see more eco-friendly and organic beauty products on the market below!