Eye shadow is the one area of makeup I still have trouble endorsing, because anything that requires different makeup brushes and numbered instructions to apply is just too high-maintenance for even my beauty-loving self. But then Shiseido Shimmering Cream Eye Colour (£21) changed all that. After sitting in the makeup chair for a POPSUGAR Live! segment, I was introduced the creamy shadow in Leather, and it's something I actually don't mind applying. You can use your fingers to dab the colour on lids, and the payoff is immediate yet subtle. This metallic mocha shade is the perfect daytime hue for darker skin tones, plus there's a range of shades, so there's an option for every skin tone. Just add a swipe of mascara, and you have an easy eye makeup look. Even a lazy beauty editor can do it!