Softly contoured is this summer's new buzzword for cheeks. Forget the scarily sculptured, Linda Evangelista-esque cheeks of the early 90s, this look is about a soft, natural flush with emphasised cheekbones.
If you don't have killer cheekbones, like the Viktor & Rolf girls, then fake them – but go easy; it's all in the blend.
Here's my quick tips using a powder blush:
- After applying foundation or tinted moisturiser, use a large brush dipped into powder blush. Try Bourjois Cendre De Rose Brune, (£6.25). Shake the brush a little, or apply to the back of your hand, to remove any excess powder.
- Next, use sweeping strokes, up and then down the cheek to give a lifting effect. Blend the colour with your fingertips. Focus under, and just on, your cheekbones for a sculptured appearance.
- Keep the blush shade natural and matte. Anything too shiny or bronze will immediately look fake.
- Dot a little highlighter onto the very tops of your cheekbones. Try Stila All Over Shimmer Liquid, (£18). Go easy though, you don't want to look too shimmery. Apply it under your blush for a more subtle look.
- If you've applied too much blusher, then tone the colour down by using a loose translucent powder. This will blur it out a little.