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Huda Beauty is up to something big — and it's pretty damn sexy.
The brand is keeping the buzzy new product launch relatively hush-hush for now, but here's what we know so far: the New Nude Eyeshadow Palette ($65) will include a selection of neutral shades, as well as some unexpected hues and finishes you haven't seen from other formulas on the market.
As Huda Kattan tells POPSUGAR, the premise behind this palette is all about feeling sexy for yourself. "When we [were coming up with] the idea, I thought about how I feel when my makeup is done, I have my favourite outfit on, and I feel super confident," she said. "I feel really sexy in that moment, but it's not for anyone — it's for me. Wearing makeup isn't about impressing anyone or trying to be attractive for anyone but myself, and I really wanted to capture that feeling with this palette."
Kattan also revealed that the palette will contain a new, colour-changing formula with shimmering pearl flecks that will allow people to really experiment with their neutral eye shadow look, interpreting it any way they choose. "It's honestly game-changing," she said. "The New Nude is one of my favourites yet – the colours are so beautiful and includes a never-before-seen formula, exclusive to Huda Beauty."
Click ahead to see the first few looks at her top-secret palette launch (plus a few of her best-sellers that will hold you over until she reveals more information on Oct. 1).