A week after Munroe Bergdorf was hired by L'Oréal to be the face of the True Match foundation, she came under fire for comments she made about racism, which would later be the cause of her sacking. L'Oréal claimed that the comments made were not in line with its values and decided to end the partnership. This caused widespread backlash, sparking the hashtag #IStandWithMunroe to trend on Twitter.
This week, Munroe took to social media to share the exciting news that she is the new face of Illamasqua. The brand was supportive of Munroe throughout the row, particularly founder Julian Kynaston, whom Munroe has thanked on Twitter following the announcement. Illamasqua released a statement saying that it stands with diversity and believes Munroe's comments were taken out of context, stating that moving on also means "we must all be free to talk freely about social issues in a constructive and tolerant way."
— Illamasqua (@Illamasqua) September 1, 2017