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Every year, we're wowed by incredible innovation, pretty packaging, and genius marketing strategies from our favourite beauty companies, but the past 12 months saw some particularly game-changing moments. We kept tabs on them all, from the impossibly viral launch of Too Faced Sweet Peach to the much-anticipated debut of stylist Jen Atkin's Ouai and every exciting event in between. As we look on to next year, we're prepared to call it: these will be the brands to revolutionise the industry in 2017. Read on to see if your favourite made the list.