These Will Be the Most Influential Beauty Brands of 2017
Every year, we're wowed by incredible innovation, pretty packaging, and genius marketing strategies from our favourite beauty companies, but the past 12 months saw some particularly game-changing moments. We kept tabs on them all, from the impossibly viral launch of Too Faced Sweet Peach to the much-anticipated debut of stylist Jen Atkin's Ouai and every exciting event in between. As we look on to next year, we're prepared to call it: these will be the brands to revolutionise the industry in 2017. Read on to see if your favourite made the list.