16 Swatching Instagram Accounts You Need to Follow Right Now

Whenever a brand drops anything new, the first thing we want to see are the swatches. Swatching has changed the makeup game, and a lot of people (me included) refuse to buy a new product without seeing a swatch or review first. These strips of colour on a forearm or a lip tell beauty bloggers and subbies (re: subscribers) alike whether a new palette, collection, or launch is worth the money and attention.