Skip Nav

Jackie Aina Reviews Kylie Cosmetics Concealer

Did Kylie Jenner Not Send Her Concealer to Vloggers of Colour? Jackie Aina Thinks So

Another day, another Kardashian Kontroversy: vlogger Jackie Aina has implied that Kylie Jenner did not send samples of her Skin Concealer (£15) to vloggers of colour.

A quick recap: back in December, Kylie Jenner announced that her namesake brand would be dropping 30 shades of concealer. While some praised the label for its move toward inclusivity, others accused Kylie of pandering to people of colour. There were also, predictably, allegations of Kylie "copying" Fenty's 40 shades of foundation.

A month later, Jackie Aina released a review of the Kon-cealer (sorry). At first, Jackie praised Kylie for attempting to diversify her line — "It's never a bad thing to have expansive shade ranges like that," she said. However, Jackie noticed something about Kylie's marketing strategy that she wanted to discuss.

"I'm very curious to know with her outreach and social media," Jackie said. "[Kylie] went out of her way to make these beautiful darker colours, but I didn't see a single person on YouTube outside of Shayla. . . reviewing these products." She added, "I want to see some reviews from some chocolate girls."

She also noted that since Dec. 6, when Kylie first announced that she was releasing cover-up, she hasn't posted any more pictures of POC wearing it. "It doesn't make any sense to me," Jackie continued. "I kind of feel like [she] did all this work for nothing and then didn't bother to send them to any dark-skinned bloggers. It feels like taking two steps forward to go three back."

What do you think?

Latest Beauty