You could call me a bit of a concealer snob [1]. I have tried tons of different options, always hunting for a choice that meets my high standards. I want something that hides dark circles, covers acne, and stays on all day long. I found my new favourite when a makeup artist applied this Kat Von D Lock-It Concealer Crème [2] (£20) to my face for a shoot.

As soon as my full face of makeup was on, I audibly gasped. I looked wide awake and airbrushed. The concealer had covered all of my blemishes without making me look cakey — a tricky task. It melted into my skin for a natural-looking finish. But then came the real task — would the formula actually stay on all day long?

I was filming a video under hot lights for hours, and frankly, I was sweating a lot. The makeup artist never had to give my skin a touch-up. I stayed camera-ready all day long. I learned that the product is made with complexion-brightening pigments and hydrating ingredients that make the formula crease-proof. I noticed that my skin didn't feel dry when I wiped away my makeup later on.

After just one day, I was so impressed that I immediately ordered the concealer online. Thankfully, the product comes in an extensive range of shades so that most skin tones can have a perfect match. If you're in the market for a new option, I highly recommend this pick.