Camo green is one of those colours that's easy to obsess over. It just works . . . with pretty much everything. So imagine the heart palpitations that ensued when we spotted Tank Girl, Kat Von D's latest Everlasting Liquid Lipstick [1] launch. The new army-inspired matte shade was previewed on Instagram, and it's sick.
The shade has been in the works [3] for a little while. Kat Von D first teased the hue on her personal Instagram back in November, and it's finally ready. It's described as "the khaki, muted, olive green liquid lip you've been f%*$ing waiting for," and we couldn't agree more! Of the brand's 43 colours of liquid lipsticks, this is the only green in the collection.
If your first thought is that green lipstick is totally unwearable, eccentric, and reserved for a select few brave lips who dare give it a shot — take a look at the swatches, which prove that it's actually the perfect neutral that works on a range of skin tones [3]. Kat Von D Beauty makeup artist Tara Buenrostro, who has more of an olive skin tone, is shown wearing the shade above.
Of course, both Kat Von D Beauty devotees and liquid lipstick lovers in general are all over this. "Omggggg the colour I've been waiting for ALL MY LIFE," one person said. And another fan said, "I'm in love I would wear that everyday." Yep, us too. The colour is available exclusively online at katvondbeauty.com [5], and you can shop the shade right from the Instagram post.