Kat Von D was so excited about her newest beauty product — the world's first vegan lash liner — that she went to Instagram to dish on it as soon as she got the prototype. "I know I should wait to announce this," she wrote, "but I just got the first final prototype for the upcoming @katvondbeauty LASH LINER and I'm just so f*cking excited! I've been working on this formula for years and it's finally real!"
As mentioned, it's the first of its kind: a vegan, longwear liquid eyeliner that was formatted specifically for the inner rim lash line. The opaque black liner goes on wet and then quickly dries to become smear-proof. One person summed it up perfectly when writing, "OMG you spoke to my soul when even I didn't know I needed this," and another wrote, "Been wishing for something like this!"
Official details on the launch date and price will hit the brand's official Instagram page, so watch that space!