A week before Halloween, Kris Jenner took a break from her busy schedule to break the internet with quite possibly the best reaction meme we've seen this year. On Oct. 23, Kim Kardashian shared a picture of her mum reclined on a sofa — martini in hand — while wearing a floral suit, a fur stole, and brick-red accessories. Oh, and she's wearing a platinum blonde wig. "Caption this," Kim wrote.
The over-the-top image is particularly shocking because it's the first time Kris has been seen without her signature black hair. It's funny because the platinum wig closely resembles Kim's icy new colour and Kris has been criticised for copying her daughter in the past.
Alas, it is indeed just a wig: Kris was photographed out that same evening in New York City with her usual hair colour. This singular, already iconic picture, however, provides all of the meme and Halloween costume inspiration we need.