If someone had told us we'd all be getting our lashes permed in 2017, we'd have probably thought they were crazy. But here we are, and you'll be addicted to having your lashes permed too when you see the results.

The process works by using a modern, gentle version of a perming solution to set the lashes upwards from the root; they're also tinted during the process to reduce the need for mascara. The treatment differs from lash extensions for a few reasons. Firstly, it isn't as expensive — result! And the treatment doesn't involve adding anything to the existing lashes; you're simply lifting them up, making them look more curled. The treatment is perfect for those holidays by the pool when you want luscious lashes without the hassle of extensions or just for those who like to go bare-faced as often as possible.

One of our editors tried the LVL Lash Lift [1] and is a total convert since her supersuccessful treatment. The results are so dramatic, you'll want to book an appointment ASAP. If you find you still aren't quite convinced, read on to see a whole host of compelling before and afters!