After working as a beauty editor for the past five years I've learnt to view the latest miracle anti-ageing creams with a healthy dose of scepticism. However, I know that I'm guilty of occasionally succumbing to the hype around a launch. When I just heard that the newest addition in the war against wrinkles is a face cream made with snake venom, I couldn't wait to share it with you.
Planet Skincare's anti-ageing daily moisturiser, (£60), which went on sale in Selfridges last week, contains synthesised viper venom. This supposed miracle ingredient is designed to stun the skin in the same way a real snake bite would, helping to keep it smooth. The cream promises botox-like results in the form of ultra smooth, stretched-out skin and apparently they're selling at a rate of 50 pots a day.
For how it works and why Gwyneth Paltrow is a fan, simply read more.
The unusual ingredient is a synthetic version of the poison of the temple viper. As with botox the poison works by blocking nerve signals which control muscle contraction. This helps to prevent muscle-related wrinkles and frown lines from forming as well as softening those that are already apparent. Gwyneth Paltrow is said to be a huge fan of the cream's smoothing and brightening properties too.
Christine Benson, of Selfridges beauty, said "Products containing snake venom have been used for a few months now in the US, actresses especially love the effect. Unlike botox it allows the face movement and emotion, but lessens wrinkles and paralyses muscles which cause creases."
Dr Aamer Khan, medical director of the Harley Street Medical Skin Clinic adds "This could work for somebody who doesn't want injections.The effects are not going to be as dramatic as with botox. It will also need to be reapplied as the body gets rid of it quickly."
The 30ml pots means you'd definitely run out of the cream quickly if you were applying it that often. I have to admit though, I am intrigued to trial it. Watch this (hopefully wrinkle free) space.