Little Mix Partners With Simple on Their #ChooseKindness Campaign: "It's Something We're Very Passionate About"
As celebrities, the the members of Little Mix are no strangers to online bullying. That's why, for their second time teaming up with Simple Skincare, they collaborated on an initiative that's main goal is all about spreading kindness. In partnership with the charity Ditch the Label, the #ChooseKindness campaign is a way to remind everyone why we as a society need to be kinder to one another. But this is way more than just a hashtag. Not only is the money raised from the campaign being used by Ditch the Label to continue their work helping young people affected by cyber bullying, but back in June, the charity created an online support hub that teens can go to if they're being bullied online.
To celebrate the initiative, POPSUGAR chatted with the girl group — Jade Thirlwall, Perrie Edwards, Leigh-Anne Pinnock, and Jesy Nelson — all about kindness: how they inspire it in their fans, how they practice it amongst each other, and even how they show it to their skin.
POPSUGAR: Why was it important for you to participate in this campaign with Simple and Ditch the Label?
Jade Thirlwall: It was really important for us because it's something we've always stood for as a group since the very beginning, and it seemed to really fitting to join on. It's something we're very passionate about. We're aware that we have a lot of younger fans and we wanted to put out a good message to everyone about kindness, especially in this era of social media where it's so easy to see negativity. I think it's important there are more campaigns about kindness out there.
PS: Celebrities have to deal with internet trolls and negative comments on a much larger scale; how have you learned to handle that and stay positive?
JT: Well for one, we've had to grow a bit of a thick skin, and two, I think you learn to start to care less. We're surrounded by positive people all the time. It used to get to us a lot when we first entered the industry, but now, I guess you realise that the people that are so negative and saying horrible things are the ones who are really insecure themselves.
Perrie Edwards: We used to look for it and it was really unhealthy, but now we just avoid it. I think that's kind of come with age and experience being in the industry.
"I just think we're really positive to each other and that's been the key to our friendship and success over the years."
PS: Do you ever take social media breaks to get away from it?
Leigh-Anne Pinnock: Oh yes, we try to. So last night I was forced to start reading instead of going through my phone, which I felt was really quite refreshing. So I think it's good to give yourself a break, because constantly scrolling through your phone — there's so much more to see in the world than literally just an iPhone.