Say what you will, but Disney villains have some pretty spectacular beauty regimens. Ursula's lipstick? So pigmented! Cruella De Vil's eyebrows? Sky-high! Maleficent's contouring? Iconic. In honour of these glamorous ladies, Mad Beauty has released a trio of face masks inspired by the villains and printed with their unique visages on them.

Although we wouldn't blame you for buying the mask line for the packaging alone, here's a breakdown of what they actually do: the Ursula mask uses cucumber to soothe the skin, the Maleficent mask uses green tea to refresh and revitalise, and the Cruella De Vil mask uses coconut to hydrate. The best thing, however, is that the masks retail at £14. Not too bad — no matter what they tell you in the movies.

Mad Beauty Disney Villains Face Mask Collection

Mad Beauty Disney Villains Face Mask Collection [1] ($14)