I love a good art film, especially when it involves both of my favourite subjects – fashion and beauty! This week a new abstract video was released to compliment Maison Martin Margiela's debut scent 'Untitled'. The unisex scent just launched in stores, devised by cult Parisian perfumer Daniela Andrier, and the video gives a hint to its inspiration. Check it out!
I've been a fan of Maison Martin Margiela for years. The fashion house is known as one of hottest, and kookiest labels around, responsible for some of the biggest fashion innovations in our history including external zips and raw edge fabrics. It also has a cult following for its minimalist non-branded approach to clothing and design. This new scent continues that thread. It's beautiful, combining woody and floral notes of boxwood, incense, and bitter orange, packaged in a plain bottle with only a white label and black typewriter text – tres chic!