13 Male Beauty Influencers Who Slay All Day

Male beauty influencers are absolutely killing it in the beauty world and rightly so. We saw Covergirl's first ever Coverboy, James Charles marking a huge step for brands identifying that the beauty world should be genderless. L'Oreal featured a male model in its true match foundation advert, with The Plastic Boy writing on his blog, "the L'Oreal True Match campaign means so much to me because it's not just about me sharing my story it's about showing to the world that boys can wear makeup too".

With brands such as Tom Ford and Menaji creating lines specifically for men, we're seeing multiple steps in the right direction, but we would love to see more inclusion in mainstream beauty brands.

As an appreciation for all the male beauty influencers rocking their highlight, we thought we'd share some of our favourite Insta snaps of these influencers of the moment.