Getting a cab has never been so on-trend. From this week until 19th October, designer Marc Jacobs is giving those iconic London black taxis a beauty makeover. As part of the promotion for his floral fragrance Daisy, Jacobs will be adorning black cabs in London with the perfume's namesake flower as well as doing up the taxicabs' interiors with pretend daisy fields.
The idea behind the project is that the network of black cabs in London work much like a chain of daisies, with each one looking like the others and yet being uniquely individual. It also brings to mind that other break time activity during primary school; trying to spot four leaf clovers. Spot a participating cab and you'll be in for a stroke of luck, especially as they'll be eau de parfum on the seats thanks to Coty prestige, the company behind Marc Jacobs' Daisy fragrance.
Look out for certain daisy cabs handing out Marc Jacobs Daisy lollipops to special customers. If only they came with free Marc Jacobs bags I'd be taking cabs all month. Who needs the tube now, huh?