Over at Mary Katrantzou's Fall 2013 catwalk show that took place earlier in the week in London, Global Creative Director for Wella Professionals, Eugene Souleiman aimed to create a neo geo style. "Mary’s designs are technically brilliant but with a feminine edge and I wanted to create a hair look that mirrored this aesthetic." The style was based on two different characteristics: a geometric short fringe, and a textured ponytail. A look that contradicts itself.
Key product: Clip in fringe for a Joan of Arc, edgy style
Backstage ambiance: Snacks that included worcester sauce crisps and Cadbury chocolate
The look: Almost medieval. The short boyish fringe makes the girls almost look like choir boys. But when they turn around you get this feminine high ponytail