The Finished Look
Over at Mary Katrantzou's Fall 2013 catwalk show that took place earlier in the week in London, Global Creative Director for Wella Professionals, Eugene Souleiman aimed to create a neo geo style. "Mary’s designs are technically brilliant but with a feminine edge and I wanted to create a hair look that mirrored this aesthetic." The style was based on two different characteristics: a geometric short fringe, and a textured ponytail. A look that contradicts itself.
Key product: Clip in fringe for a Joan of Arc, edgy style
Backstage ambiance: Snacks that included worcester sauce crisps and Cadbury chocolate
The look: Almost medieval. The short boyish fringe makes the girls almost look like choir boys. But when they turn around you get this feminine high ponytail