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Max Factor Signs Gwyneth Paltrow

Max Factor Signs Gwyneth Paltrow as Creative Inspiration

Following her ambassador role for Hugo Boss' Nuit Pour Femme fragrance this Summer, Gwyneth Paltrow has scored yet another beauty gig. The actress has been signed up as the "creative inspiration" for Max Factor’s makeup artists in a six-month campaign launching November. Craig McDean will shoot the print campaign and Tom Munro will be behind the TV spots. Global creative design director, Pat McGrath said: "I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play — model, actress, mother, singer." The ideas spawned seven different looks, each based around three "hero" Max Factor products. UK Max Factor makeup artist Mel Arter, said:

"It was amazing to be involved in this campaign. Gwyneth was a fantastic creative inspiration, it was so exciting to create looks for her that I thought would work for her and her lifestyle. It’s been incredible to work with the other make-up artists in the network, and Pat, and see the end glamour statements coming to life on Gwyneth."

What do you think of Gwyneth's latest role?

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