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My Mood Beauty Brand Launch

Swipe Your Beauty Shelf Clear — and Meet the Founder of Nail Inc's Affordable New Brand

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Is your Instagram "saved" folder filled with beauty #shelfies? Are you drowning in Boots Advantage Card points from that avid shopping habit? Are you a magpie eye for all things cosmetic? If the answer is yes, turn your attention to My Mood. The brainchild of Thea Green, founder of Nails Inc. and INCredible Cosmetics, the new beauty and lifestyle brand is calling all 20-somethings looking for products that truly speak to them — and we have a funny feeling they'll pick up.

On this phone call is the offering of the very relatable "I'm Like 104$ Tired" bed time body mist, "Big Day Big Goals" body scrub for those harder days, and "Smile Everyday" smoothing lip balm in an all-too-familiar shade of "Hustle On" iridescence. Along with a band of products that speak to your soul, there are also good vibe phone cases, make up bags providing plenty of storage (and shade), and a make up remover cloth that will have you peace-ing out the day.

Stacking on the benefits are the price points, starting shy of £5 and rising to a measly £12.50. Don't be under the illusion that these "kerching"-free prices will compromise the quality, however. The delicious scents of eucalyptus, citrus fruits, and lavender used in the range are more reminiscent of a five-star spa, and less of your teenage years. Read on to become besotted with, and enthusiastically shop, the collection now.

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