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New Jimmy Choo Fragrance 2010-11-05 04:30:00

Jimmy Choo's New Eau de Shoe

It's been a banner few weeks for the fragrance industry. First we heard about Dannii Minogue's Project D, then came Precious Love from Katie Price, and now it's Jimmy Choo Fragrance from none other than Tamara Melon. The luxury shoe and accessories brand has been busy working on the new scent with Olivier Polge of International Flavors & Fragrances that contains notes of greens, tiger orchid, toffee and Indonesian patchouli. Mellon talks about how she had her own fragrance opinions in mind when creating the scent. She tells WWD,

"You have to — fragrance is something that’s very…personal. I love very fresh green smells that are effervescent, and then I like things that are sensual, so that’s how we came in with the patchouli."

The smooth and sexy orb-shaped bottle was inspired by Murano glass, however, what keeps it edgy is that it's set off by a squared cap. The packaging on the box is also branded to a T, as it's printed in faux pink and purple snakeskin.

The fragrance collection includes a 3.3-oz. and 2-oz. eau de parfum sprays, body lotion, shower gel and an eau de toilette (in select markets only). Jimmy Choo is set to hit the shelves in the UK in Harrods and Selfridges on 13th January followed by a 31st January release at additional nationwide stockists.

They say that stilettos give you confidence and it must be true, because Jimmy Choo already has plans to launch two more scents in 2011. Are you excited for Jimmy Choo perfume?


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