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New Product Alert: Tom Ford Azure Lime

Calling all Tom Ford devotees! This month sees a fresh new premium fragrance to the designer's burgeoning lineup. Azure Lime (£260) goes on sale exclusively at Harrods this week and it's already looking like a hit.

Azure Lime is part of Tom's growing premium Private Blend fragrance collection which focuses on creating unique blends of ultra high quality ingredients and extracts.

Tom took inspiration from the Caribbean and travels to Mustique for the scent, creating heady citrus notes, floral gardenia, rich wood and musk.

I managed to grab whiff in advance and am loving it. The scent is light and fruity, but has lovely warm undertones. (Perfect for wearing on Winter sun holiday.)

There's no doubt that Azure Lime has a hefty price tag, but there seems to be an audience for upscale scents. Premium fragrances are booming at the moment. Harrods say it's one of their hottest selling categories and there are more set to come out this year.

Would you spend £260 on a fragrance?

Photo courtesy of Tom Ford

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