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New Westfield Shopping Centre Mall Opens ID Backstage Beauty Trend Bar

Backstage Beauty Bar at Westfield

The glittering temple to consumerism that is the newly opened Westfield shopping centre is all my West London-based friends are talking about. Personally I'm not really a mall girl myself, but I was excited to learn that Westfield is planning to play host to an innovative beauty bar. The new ID Backstage Beauty bar is a drop-in makeup and hair station that promises to upgrade your look to go with all those new fashion purchases. From between £20-£40 for a sleek up do, Old Hollywood curls or glamour goth vibe, it's like being backstage at a fashion show, but with none of the chaos.

From 31st October the ID beauty bar will be offering on-trend makeup looks and application lessons by industry experts. The scheme is partnered with Burlingtons salons and works in a similar way to Topshop's Blow Dry Bar with a menu of six different key looks. It's ideal if you' have a big event to attend and want to look salon perfect, or if all that shopping has left you in need of some pampering time. What do you think of this idea, will you be trialling the new beauty bar?

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