American model Lydia Hearst has just been made the new face - and body – of luxury lingerie brand, Myla.
I love the modern take on retro beauty in this pic – with coiffed waves, that still look a little unkempt and bright red lipstick. Her 40s Hollywood makeup and pale skin are the perfect complement to the vintage, pin-up style underwear.
Lydia is the daughter of famous publishing heiress Patty Hearst, who gained notoriety in 1974 when, following her kidnapping by the Symbionese Liberation Army, she ultimately joined her captors in furthering their cause.
As a super-connected heiress herself, Lydia was first discovered by fashion photographer Steven Meisel, and has graced the cover of style bible Italian Vogue, amongst others.
As well as modeling, you may remember seeing Lydia in Gossip Girl, where she appeared as Lily van der Woodsen's posh interior decorator, Amelia, in the finale of season one.
She also writes as a sometime columnist for the New York Post's Page Six.
Brains and beauty, is there anything this girl can't do?