Yesterday Hollyoaks stars Carley Stenson, Gemma Merna and Emma Rigby posed to celebrate the launch of the eagerly awaited Hollyoaks fragrances. They are titled, somewhat unimaginatively, Hollyoaks Her and Hollyoaks Him, priced at £19.95 each from Superdrug.
The perfumes are the first ever fragrances to be launched by a UK TV show and are part of the ever-growing Hollyoaks brand. Now I don't know about you, but this sort of makes me like Hollyoaks less. Plus such blatent commercialisation smacks of greed, but if Britney, Paris and even Kate Moss are going to churn out fragrances capitalising on their fame, then why not the Hollyoaks team?
“Hollyoaks epitomises the aspirations and lifestyles of today's young people." says Sean Marley, Managing Director of Lime Pictures. "The Hollyoaks fragrances will be an exciting and accessible extension of what is already one of the UK's most successful youth brands."
Unluckily for me, I haven't yet smelt the perfume itself but the women's version contains top notes of pink lychee, golden pear and sugared apple with a heart of jasmine and white chocolate and base notes of sweet musk. I'm imagining super, almost sickly, sweet will be the order of the day. If you love the show, then this one's for you! Personally though, I think I might be giving it a miss.