This year we have been #blessed with all of the US beauty brands launching in the UK. It's been an utter treat finally getting to experience American beauty brands like Beauty Bakerie [1], Codex [2], and Milk Makeup [3] after landing in the UK. Now, the latest brand to hop across the pond and join Feelunique's selection of brands is Physicians Formula, a drugstore brand known for science-based, creamy formulas that the brand likes to say "puts health first." When I asked our New York-based beauty editor what she thought of the brand, her response was "TBH, the packaging isn't super exciting but the products are *chefs kiss*," and that definitely has me sold (plus the packaging was cuter than expected, too)!
But with all these new brands coming over, it's hard to know what to try first, which is why we're here to help you decide. Although the brand hasn't yet got our content director's (who also happens to be American!) beloved eyeliner sets in the UK, we're hoping these five other favourite products of ours will help you choose what to get your hands on first. Keep reading to see why you'll soon fall in love with Physicians Formula.
Physicians Formula Coconut Milk Eye Makeup Remover
If you're looking for an alternative to micellar water in your skincare routine, turn your attention to Physicians Formula Coconut Milk Eye Makeup Remover [4] (£6). The coconut-milk infused formula promises to clear away shadow, liner, and mascara without leaving your skin greasy or your eyes irritated. The adorable size also makes it perfect for travel.
Physicians Formula The Healthy Eye Shadow Palette Smoky Bronze
If you want to step up your smoky eye game but are a little scared of deep black and sooty charcoal shades, Physicians Formula The Healthy Eye Shadow Palette Smoky Bronze [5] (£8) is a great option. The palette comes with two matte colours (taupe and walnut) and two shimmery shades (gold and bronze with copper undertones). The best part? This palette can even double up as a highlighter with the golden bronze hue.
Physicians Formula Murumuru Butter Lip Cream
Sometimes you just need a lip balm with a little colour, but not too much. Enter: Physicians Formula Murumuru Butter Lip Cream SPF 15 [6] (£8), giving lips all the hydration and healthy sheen of a regular lip balm, but with a sheer hint of colour. With 12 shades to choose from, you might struggle to choose just one.
Physicians Formula Butter Eye Shadow Palette Tropical Days
With a comprehensive selection of neutrals and two easy-to-wear statement shades (violet and teal), the Physicians Formula Butter Eye Shadow Palette Tropical Days [7] (£16) is a great way to dip your toe into colourful makeup without feeling overwhelmed or overly made up. This palette has 12 shades, including both shimmery and matte formulas, complete with a dual-ended applicator. The creamy texture makes the shadows easy to blend without compromising on pigment.
Physicians Formula Ultranourishing Argan Oil Bronzer
Physicians Formula is known for its creamy textures, so you can bet Physicians Formula Ultranourishing Argan Oil Bronzer [8] (£13) is the a supremely luxurious powder formula. The mix of shades in the pan create a swirl of hues when swiped across the high points of the face, creating a sunkissed look without harsh lines. This bronzer looks great both on its own for a no-makeup look or on top of contour for an incredible golden finish.