Everyone from Marilyn Monroe to Gwyneth Paltrow has sung the praises of red lipstick, but many of us are still scared to try such a strong look. The good news is there are products out there for nonbelievers that will allow you to test out a brighter hue without going for the full opaque finish. Maybelline Superstay 10hr Tint Gloss (£7) combines the staying power of a lip stain with a soft, velvety gloss for a finish that's a little softer and more wearable. Despite the name, Forever Coral is the perfect shy-girl red, a semitransparent tomato shade that looks great and lasts far longer than you imagine. Give it a go — in no time you'll be piling on the Russian Red.